News

Last Chance to Register for Upcoming Programs

On October 14, 2020 by Heidi Simpson

Sales & Marketing in Senior Living Certificate Program Begins October 20

Learn the essential skills to effectively market your senior community and increase occupancy. 6-part virtual certificate program is October 20, 27; November 10, 19; December 1

Sales & Marketing in Senior Living a Month Away

On September 16, 2020 by Heidi Simpson

Has your occupancy suffered from the impact of the pandemic? You’re not alone. Your sales and marketing team plays an essential role in your community’s financial performance during regular times;

Sales & Marketing in Senior Living Certificate Program Resumes in October

On August 26, 2020 by Heidi Simpson

Great news for our sales and marketing professionals – the Sales & Marketing in Senior Living Certificate Program that was scheduled for this past spring and postponed due to COVID-19 has been rescheduled for this fall.

What’s So Different About Marketing and Selling Senior Housing?

On March 3, 2020 by Barbara Landeen

In a word, a lot. The senior housing market is different than almost any other, and sales and marketing professionals need specific skills to effectively position your community and assist consumers in one of the most important decisions of their life.  

Sharpen Your Sales & Marketing Skills: Certificate Program Begins March 31

On February 18, 2020 by Heidi Simpson

Today’s consumers are more informed, prepared and savvy than ever before, requiring sales and marketing professionals in senior living to be prepared for a very personalized, multi-faceted approach. Our Sales & Marketing in Senior Living certificate program provides the tools, training and resources needed to successfully market your community, help consumers make informed choices and increase occupancy. 

Increase Occupancy: The 6 Stages of Your Customer’s Buying Journey

On September 24, 2019 by Heidi Simpson

Do you know the six stages of your customer’s buying journey? DAYTA Marketing, a valued partner in the LeadingAge MN Savings & Solution Center, does and they are hosting an Oct. 14 webinar to share how this information will help you build a marketing and sales strategy that drives occupancy.  

Sales & Marketing in Senior Housing Certificate Program Congratulates 34 Graduates

On July 17, 2018 by Barbara Landeen

LeadingAge Minnesota’s Sales & Marketing in Senior Housing Certificate Program concluded on July 10 with 34 professionals receiving their Certificate of Completion. 

Last Week to Register for 2018 Sales & Marketing Certificate Program

On April 17, 2018 by Heidi Simpson

The popular Sales & Marketing in Senior Housing Certificate Program begins in less than two weeks and this is the last full week to register. 

Beginning May 1: Sales & Marketing in Senior Housing Certificate Program

On April 4, 2018 by Heidi Simpson

Back by member request, the Sales & Marketing in Senior Housing Certificate Program is May 1, June 5 and July 10. Attend three separate days for proven practices in marketing and selling your community. 

Last Chance until 2020: Sales & Marketing in Senior Housing Certificate Program

On March 27, 2018 by Heidi Simpson

The Sales & Marketing in Senior Housing Certificate Program is May 1, June 5 and July 10 – three separate days to learn proven practices in marketing and selling your community. After 2018, this course is offered every other year.