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Sales & Marketing Certificate

Gain skills to effectively market and sell your senior living community. 

Marketing and selling your senior living community in today’s environment of savvy consumers, growing competition, and increased public scrutiny requires a personalized approach and a multi-faceted marketing plan. 

2024 PROGRAM 

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2024 Program Dates

Key Learning and Skills

“
This program is exactly what I needed to elevate our organization's marketing programs. I'm a more confident sales professional thanks to the tools and tactics I learned in this program.
Randy Buesgens, Benedictine Living Community of Shakopee Windermere Way
  • Know your prospective market, your competitors, and the unique features of your senior living community to create an effective sales and marketing approach.
  • Build a successful marketing plan to meet your inquiry and referral goals.
  • Learn strategies to enhance your reputation and engage the media.
  • Navigate the evolving space of digital marketing and social media.
  • Understand how Assisted Living Licensure in Minnesota affects your role as a sales and marketing professional.
  • Explore the unique sales process in senior living and sharpen your sales and closing skills to convert prospects into residents.
Contact Us

Contact Us

We're here to help you! Contact:

Barbara Landeen
Senior Director of Leadership and Member Experience
(651) 603-3522 or (800) 462-5368
.(JavaScript must be enabled to view this email address)

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